Introducing Respage Community - Social Media for Multifamily

October 28, 2009

4 Walls' latest service leverages social media to improve resident retention

NARBERTH, PA, October 28, 2009 /24-7PressRelease/ -- 4 Walls introduces Respage Community, a turnkey service that uses social media tools to help property managers communicate with residents as well as improve resident engagement.

With an average cost of $4,500, even a slight decrease in an apartment community's resident turnover rate can have a dramatic affect on NOI (Net Operating Income). According to Units magazine (February, 2009), over 60% of turnover is controllable. Units further states, "How service and work orders are handled by the office staff and communication between the staff and residents have the strongest impact on retention."

Respage Community helps management and residents connect through an online social media platform. Respage allows property managers to have a frequently updated social media marketing program with a minimal investment of time. Since all Respage posts and changes are made via email, there is no need to learn new software.

When residents visit their community's Respage site they learn about apartment community events, read property manager notices and find information about local businesses and services. A resident poll and resident wall can be optionally enabled to facilitate bi-directional conversations and provide a channel for resident feedback.

Most property managers know that reaching residents through social media is important but have no extra time and don't know where to start. Respage Community can help. Respage Community Coordinators do all of the work including creating a community blog, blogging about community and local information and posting the information to their other social networks including Facebook and Twitter. Since the only thing property managers need to do is email property-related news, property managers need only devote a few minutes each week to Respage.

Apartment communities use Respage Community to:
• Let residents know about upcoming events or property news
• Maintain a resident wall and resident polls for communicating ideas
• Highlight local events and businesses
• Sell advertising for ancillary revenue
• Link to and update social networks
• Enhance resident service

Properties using Respage Community experience improved communication and better resident engagement, two key factors that improve resident retention.

For more information visit respage.com or info@respage.com to request a web demo.

About 4 Walls

4 Walls helps apartment owners and managers use the Internet to attract and retain residents. Its services include apartment advertising (http://www.4walls.us), website design, development and marketing (http://www.4marketshare.com) and resident portals and social media management (http://www.respage.com/

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