Prudent AI today announced the launch of Prudent AI Upfront, the mortgage industry's first true one-touch pre-qualification platform that revolutionizes lender sales funnels. This innovative solution empowers lenders to process more applications, reduce fallout, and capture more business.
Prudent AI Upfront boosts sales funnel efficiency through three transformative outcomes:
"By evaluating borrower data at the entry point, Prudent AI Upfront fundamentally changes how lenders manage their sales pipelines," says Jayendran GS, Co-Founder of Prudent AI. "Lenders can process more applications and close more loans without adding operational overhead."
"Prudent AI Upfront redefines what's possible in the mortgage origination process. By bringing qualification to the front of the sales funnel, we're eliminating traditional bottlenecks and enabling lenders to qualify borrowers faster than ever before. This isn't just an incremental improvement – it's a complete reimagining of the mortgage sales process," says Srikanth Rajaraman, Co-founder of Prudent AI.
The platform particularly excels with self-employed borrowers, traditionally an underserved yet highly creditworthy market segment.
"The Non-QM market has long struggled with pre-qualification bottlenecks," says Paul Gigliotti, Chief Growth Officer. "Prudent AI Upfront eliminates these barriers. Lenders can confidently serve this multi-trillion-dollar segment with unprecedented efficiency."
Lenders implementing Prudent AI Upfront report a 60-70% reduction in document review time while expanding their sales pipelines. The technology integrates seamlessly with existing LOS, CRMs, POS, and pricing engines, fitting perfectly into a lender's tech stack for rapid deployment and immediate impact.
Prudent AI's methodical growth strategy has expanded from its Non-QM foundation to serve broader lending markets including non-agency, Agency and business-purpose lending, positioning Prudent AI Upfront as an essential tool for modern mortgage operations.
For more information, visit www.prudent.ai.
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