Tesla Eyes Showroom Locations in New Delhi and Mumbai
Tesla, a US electric carmaker, has been actively scouting potential showroom locations in New Delhi and Mumbai in anticipation of commencing sales in India later this year.
April 16, 2024. By Aishwarya
The move comes as Tesla aims to rebound from a global decline in vehicle deliveries witnessed in the first quarter, marking its first downturn in nearly four years. With a focus on market expansion, the company plans to inaugurate showrooms spanning 3,000 to 5,000 square feet (280 to 465 square meters) and establish service hubs in both cities, according to an insider familiar with the strategy.
In preparation for its India debut, Tesla has initiated the production of right-hand drive vehicles at its German facility for export to the Indian market, multiple sources confirmed.
India's recent reduction of electric vehicle import taxes from up to 100 percent to 15 percent, contingent on automakers investing at least USD 500 million and establishing local factories, further incentivizes Tesla's entry into the market.
During a forthcoming two-day visit to India, Tesla CEO Elon Musk is anticipated to make a significant investment announcement and hold discussions with Prime Minister Narendra Modi. Musk's previous meeting with Modi occurred in New York in June.
Executives from Tesla have been actively surveying potential locations since last month, engaging in discussions with various real estate developers to explore high street and mall sites for their showrooms. The company is eager to commence construction promptly to ensure showroom openings by 2024, according to one of the sources.
Although the sources preferred anonymity due to the confidentiality of ongoing discussions, Tesla has yet to respond to requests for comment on its India expansion plans.
Tesla's expansion efforts come amid slower electric vehicle growth in its primary markets, the United States and China. Additionally, the cancellation of a long-promised affordable car, reported this month, poses challenges for Tesla's aspirations of achieving mass market growth.
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