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“WWJD?”
“What Would Jordon Do?
That may be the biggest question facing the Patriots heading into the 2025 NFL Draft.
Or their biggest opportunity.
Jordon Hudson — Bill Belichick’s significant other/business manager/social media coordinator/assistant GM — has taken charge in Chapel Bill©.
She’s copied on emails, overseeing product development and coordinating coaching staff. Everything short of calling plays is fair game — and all of it is subject to public records requests now that Belichick is on the state of North Carolina’s payroll.
We’ll get all the tea eventually.
Hudson introduced herself on Instagram last week as founder and CEO of Trouble Club Enterprises. She’s also in the running to be Miss Maine, which could lead to Miss USA, and even Miss Universe.
The Massachusetts Secretary of State website lists her as “manager” for 16 LLCs in the Commonwealth, including multiple Belichick-focused ventures and several concerning real estate holdings.
“BBS Version LLC” is focused on conducting business, holding trademarks and real property “relating to notorious ethics relating to football coaching and leadership.”
The “ALL BB Team LLC” handles “all business functions” pertaining to the “All Belichick Team.”
And “Chapel Bill LLC” owns the “Chapel Bill” trademark and just about everything else relating to a multi-platform media project titled “Chapel Hill.”
Color me impressed.
Jerod Mayo couldn’t teach his receivers down and distance. I can’t renew my car insurance without a meltdown.
Hudson might be the most competent operator in football.
She certainly can’t do worse than her boyfriend did on draft night over his 20+ years in New England. Sure, Belichick drafted Tom Brady — when Jordon was two weeks old — but it was uneven on Draft Day at best thereafter.
There’s no cosmos where Hudson takes N’Keal Harry over Deebo Samuel, A.J. Brown, or DK Metcalf. Right? Sure, she was 19 at the time. But even most 9-year-olds knew Harry was a reach given the options available at WR.
In The Art of Winning: Lessons from My Life in Football, Belichick admits he whiffed on Sony Michel over Lamar Jackson in 2018.
But what about Isaiah Wynn?
Never mind in other years Cole Strange? Terrence Wheatley? Aaron Dobson? Dominique Easley? Chad Jackson?
And let’s not even get started on the 10 QBs taken after Brady achieved football deity in Super Bowl 36.
Given that Belichick drafted scores of players from 2000-23, there were bound to be some clunkers.
But there was enough established talent to cover any rookie blemish. And free agents were rushing the door at a discount to play with Brady/for Belichick.
Now, the draft really matters. Really. Really. Really matters.
Last year, the Patriots chose third but were gifted a no-brainer in Drake Maye.
This year, the Patriots have managed to maneuver themselves into the worst possible predicament this week – choosing fourth in a three-player draft.
Things are never good when you’re drafting in the top five – unless you managed to pull off a swindle like the Bears did to land Caleb Williams.
There have been no swindles in Foxboro of late.
Save for the $25 million Belichick & Sons pocketed on their way out the door of One Patriots Place.
No one feels the pain resulting from mess more than Robert Kraft, who — fairly — is most responsible for it.
“The last two years have been really, really difficult — the worst two years of our ownership,” Kraft said during the NFL Owners Meetings. “So, we tried to create the foundation of a new beginning, and I’m pretty excited about what we have.”
That was April Fools Day. But RKK wasn’t joking.
“I hope that we’re never drafting fourth again,” Kraft added. “But today, it’s a good opportunity. If you want to win and sustain winning, you have to draft well. And we haven’t.”
This draft is another postmortem in the Cold War between Kraft and Belichick. Kraft blames Bill for ending the Dynasty. The Hoodie and Hudson don’t mention Kraft by name in their book.
But at this point, Hudson’s input can’t hurt.
Nothing the Patriots do Thursday night will be hailed as a win — unless they can retroactively forfeit that Week 18 win over Buffalo and move up the board.
LSU offensive lineman Will Campbell remains 3/8ths of an inch away from draft immortality thanks to his 32 5/8” T-Rex arms. Critics have already sentenced him to bust status – at least at No. 4.
Campbell could make 15 Pro Bowls and see his bust in Canton without changing the narrative.
He’s already in the soup.
Meanwhile, talk of Ashton Jeanty gave fans a break from the Red Sox hovering at .500 or the condition of Jayson Tatum’s wrist.
And then there’s the annual round of fantastical Patriots trade rumors. (Insert your own name here.)
Bottom line: The Patriots are in a “Can’t Win” situation on Thursday night.
Just like they are every Sunday.
At this point, “WWJD” might be the smartest move they’ve got.
If not their only prayer.
Contact Bill Speros (@RealOBF and @BillSperos on X) at bsperos1@gmail.com.
