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A service for Realtors · Sunday, May 19, 2024 · 712,876,444 Articles · 3+ Million Readers

NAR Settlement Shakes Up Real Estate: Homebuyers Rethink Agent Investment in Post-Settlement Era

Carolyn V. McNamara and Coldwell Banker logo

While the long-term effects of the NAR settlement remain to be seen, real estate experts believe it could empower homebuyers in their agent selection process.

Savvy homebuyers who take the time to research agents and explore commission models are more likely to find top-notch representation without overspending.”
— Carolyn V. McNamara

DEERFIELD BEACH, FLORIDA, UNITED STATES, May 7, 2024 /EINPresswire.com/ -- The recent $418 million settlement between the National Association of Realtors (NAR) and homeowners has sparked a paradigm shift in the real estate industry. Homeowners alleged that NAR policies inflated buyer-broker commissions, and the settlement loosened restrictions on commission discussions within Multiple Listing Services (MLS). This newfound flexibility presents opportunities and challenges for homebuyers navigating the search for a top-tier real estate agent.

Beyond the Price Tag - Finding Value in an Agent:

While commission negotiation will undoubtedly be a focus, experts warn against solely price-driven decisions. "Investing in a top-tier real estate agent goes beyond finding the cheapest option," says Carolyn V. McNamara, residential realtor specialist of Coldwell Banker Realty. "Look for expertise in your specific market, a proven track record of success, and strong communication and negotiation skills."

Essential Skills of a Top-Tier Agent:

A top-tier agent equips buyers with knowledge of their options, crafts contracts that safeguard their rights, and ensures they make the most informed decisions. McNamara recommends what to prioritize when searching for a top-tier real estate agent in the post-settlement era:

• Market Expertise: Look for agents specializing in the desired location and price range. Their local knowledge of market trends, comparable properties, and negotiation strategies is invaluable.
• Proven Performance: Analyze the agent's past performance, including average selling days and final sale prices compared to listing prices. This track record of success instills confidence and reassures buyers that they're in capable hands.
• Communication and Negotiation: Find an agent who clearly explains the buying process, responds promptly to inquiries, and, most importantly, confidently advocates for the buyer’s interests during negotiations.
• Technological Savvy: In today's digital world, agents leveraging technology for targeted marketing and property presentations can give buyers a competitive edge.
• Value Proposition Beyond the Commission: Top agents offer comprehensive support. Look for someone who provides strategic guidance, helps navigate paperwork, and connects buyers with valuable resources like lenders and inspectors.

The Rise of the Informed Homebuyer:

“The right agent can be the difference between a stressful and expensive buying experience and a smooth, successful transaction that paves the way for your real estate goals,” says McNamara. “This settlement marks a new era, empowering homebuyers to take charge of their agent selection process and invest wisely in the expertise they need to navigate the exciting yet complex world of real estate.”

About Carolyn V. McNamara:

Carolyn V. McNamara, a distinguished realtor, brings her unparalleled expertise to Coldwell Banker Realty in North Broward and South Palm Beach Counties, Florida. With a remarkable 25 years of experience in residential real estate and a profound understanding of local markets, she has joined forces with industry leader Coldwell Banker to present her client's properties to a global audience. She is a member of the Affordable Housing Advisory Committee for the City of Deerfield Beach, Florida. McNamara's key strengths lie in her emphasis on communication and respect and her specialization in corporate relocation, first-time homebuyers, families, and military personnel.

For more information about Carolyn V. McNamara and the exceptional value Coldwell Banker agents provide, visit carolynvmcnamara.com.

Carolyn V. McNamara
Coldwell Banker
+1 954-415-1016
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